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VIDEO SALES LETTER SCRIPT - Anti Blue Light Glasses

Video Sales Letter
Anti Blue Light Glasses

Hi, I'm Kevin - and let's just say I'm no stranger to sleepless nights. Anyone who's suffered from sleep problems in their life knows my struggle all too well.

But after years of frustration, trying desperately to overcome this seemingly impossible obstacle, I'm proud to say that I am finally cured.

I never imagined I'd stumble upon the life-changing information that got me here, information that’s supported by Harvard and Thomas Jefferson University, and scientists around the world.

With it, I put insomnia far behind me.

Today, I'm going to share this information with you, so you can overcome your sleep problems and take back your life, like I did mine.

Now, there are many kinds of sleep problems, which can stem from a multitude of things.
But over the past few decades, insomnia has become more and more common. And there are a lot of unanswered questions as to why.

Well, groundbreaking new developments in science may have found an explanation for this mystery...and you will never guess what it is.

But we'll get to that in a minute.

First, I want to tell you a little bit about my story.

I'm 42 years old, and as I mentioned before, I've had a lot of issues with sleep.

My insomnia started about 10 years ago.

At first it was mild, but over time it became more severe.

I'm not a particularly stressed or high-strung individual, and I don't even drink coffee.
But for some reason, when it came to shutting down at night, it just wasn't happening for me.

Unfortunately, my health - and quality of life - began to deteriorate.

My immune system weakened and I was constantly getting sick.

I gained a ton of weight. My memory started to decline, and my head was always foggy…. I couldn't focus on anything.

I became very moody, and sometimes irrational. I would snap at my wife a lot, even though I didn't really mean it.

I used to be such a sharp, motivated, positive person.

I was always in good shape...definitely not overweight. And, I practically never got sick.

I had a hard time accepting what was happening to me.

It began affecting my work, and my personal life. I just wasn't present like I used to be.

When I’d finish work, my kids would be so excited to play with me, but I'd have no energy to keep up.

Or, I'd be sitting at a romantic dinner with my wife, but my over-exhausted brain couldn't even focus long enough to hold a conversation, or absorb anything she said.

She grew more and more frustrated with me. She was running out of patience.

I wasn't happy with myself. And I felt like life was passing me by.

I went and saw the doctor to make sure everything was ok. He did all kinds of tests… but ultimately couldn't find anything wrong with me.

He said my symptoms were a result of not sleeping , and if I didn't intervene soon, it would only get worse.

Along with his prognosis, he warned me that lack of sleep could lead to a slew of health problems.

You know those people who always insist that they're fine on just 3 or 4 hours of sleep?

Don’t believe them!

I did some homework of my own, and it turns out, according to the National Institutes of Health, getting less than 7 hours a night can put you at greater risk for:
- Obesity and weight gain
- Cardiovascular disease
- Weakened immune system
- Memory loss
- Clouded judgment
- Poor mental function
- Stroke
- ..and diabetes

Harvard Medical School researchers say sleep is critical for memory and cognitive function.
First of all, if you can’t optimally focus your attention, you’re incapable of learning efficiently.

Second, in order for a memory to be formed, your brain must be able to consolidate the new information, and this process only happens during sleep.

That’s because the neural connections in your brain which form memories strengthen while you’re sleeping.

Your brain cannot form new memories if it skips this essential step. Unfortunately, the risk of brain deterioration from poor sleep gets even worse with age.

The National Institutes of Health also say insomniacs are more likely to develop mental health problems such as depression, anxiety, mood swings, and paranoia.

And those are the milder ones.

More serious disorders include mania, delirium, and even psychosis - especially in elderly individuals.

But wait...it gets freakier.

Recent studies show, a long-term pattern of poor sleep can actually shorten your life expectancy!

Now that is NOT what I signed up for.

Determined to turn this prophecy around, I decided it was time to take action.

The first step, was to figure out the cause.

What exactly is keeping me up at night?

If it isn't stress, and it's not caffeine, and I have no underlying illnesses, then what could it be?

I had to think outside of the box.

So I started doing insane amounts of research. I mean, I was up all night anyway. May as well use the time productively.

I thought maybe I could start by asking a broader, preliminary question - one that I raised earlier.

Why have sleep problems become so prevalent in the past few decades?

Because the more I thought about it, the fact that mine started later in life and then got progressively worse, may hold some significance.

I had no trouble sleeping when I was young. And, I actually heard similar stories from friends.

I realized, finding what's responsible for this global rise in sleep problems might just be the key to solving my own.

That's when I stumbled upon a very interesting bit of information.

Thanks to several recent studies on sleep and the body’s circadian rhythm, scientists at Harvard Medical School think they may have discovered the cause.

They say our digital devices could be to blame.

But the reason is different than you might think.

It's not because your smartphone is bombarding you with heaps of information when you should be trying to shut your brain off, or because you're getting distracted by late night text messages, or the storyline from your favourite TV show is over-stimulating your mind.

No.

It has to do with certain light waves that are emitted by these devices.

Particularly: blue light.

I minored in biology in college, so I was already familiar with the connection between humans and blue light. Our relationship with artificial blue light, on the other hand, I knew nothing about.

At this point you might be asking, what is blue light, and how exactly does it relate to my sleepless nights?

Well - get ready for some mind-blowing science.

Blue light has the highest energy wavelength of all the visible colors in the electromagnetic spectrum.

And for humans, it actually serves a very important purpose.

Natural blue light from the sun regulates our circadian rhythms. That's because it has a direct impact on melatonin - the hormone which controls sleep.

Melatonin release begins a couple of hours before bedtime and peaks in the middle of the night.

Blue light is like a cue - a signal for your body to stop producing melatonin. This lets your brain know it's time to be awake and alert.

Since the dawn of our species, our sleep cycles have been governed by the rising and setting of the sun.

Even with advent of controlled fire, we would still fall asleep and wake up in accordance with the sun's blue light waves.

That's because fire doesn’t emit the same kind of damaging blue light that modern living exposes us to - artificial blue light, that is.

Now - here's where it gets tricky.

We know the sun is a natural source of blue light.

But you see, blue light is also produced artificially by your smartphone, tablet, TV, computer and home lighting.

Problem is, exposure to these devices in the evening blocks melatonin production. So instead of getting sleepy, your brain is receiving the signal that it should be awake.

That means, while you're innocently watching your favorite TV shows at night, or browsing the internet, or scrolling through social media - your brain is unknowingly being tricked into thinking it’s daytime.  

With all the technology in the world today, we are constantly being exposed to blue light, and scientists say this has played a huge role in the growing rate of insomnia.
VIDEO SALES LETTER SCRIPT - Anti Blue Light Glasses
Published:

VIDEO SALES LETTER SCRIPT - Anti Blue Light Glasses

Published:

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